Generalist Marketing Sr. Manager

The Generalist Marketing Manager will be responsible for managing and executing a broad range of marketing activities to drive brand awareness, generate leads, and support our go-to-market strategies. This role requires a strategic thinker with a hands-on approach who can navigate between high-level strategy and detailed execution.

Key Responsibilities:

1. Brand Management
   • Steward the Instil brand, including high-level strategy, visual design, and campaign execution.
   • Drive brand awareness through consistent and compelling brand messaging across all channels.
2. Product Positioning and Messaging
   • Conduct in-depth market research to understand user pain points and the competitive landscape.
   • Design positioning and messaging strategies to identify target markets and communicate Instil’s unique value proposition.
3. Go-To-Market Strategy
   • Develop and implement comprehensive go-to-market plans that integrate paid and organic marketing efforts.
   • Align with organizational goals to ensure cohesive and effective marketing strategies.
4. Campaign Management
   • Oversee and execute marketing campaigns that communicate our brand message effectively.
   • Ensure consistent brand presentation across all marketing channels.
5. Lead Generation & Digital Marketing
   • Develop and execute a comprehensive lead generation plan, leveraging digital marketing, social media, and event participation.
   • Monitor and optimize campaigns to maximize lead generation efforts.
6. Event Management
   • Plan and execute events to enhance Instil’s brand visibility and nurture relationships within the nonprofit community.
   • Manage event logistics, promotion, and follow-up activities.
7. Partnerships
   • Develop and maintain relationships with influencers and key players in the nonprofit sector.
   • Increase Instil’s brand visibility and reputation among nonprofit tech decision-makers through strategic partnerships.
8. Collaboration and Cross-Functional Alignment
   • Work closely with internal teams, including Product, Sales, and Customer Success, to ensure seamless execution of marketing initiatives.
   • Foster a collaborative environment to align marketing strategies with overall business objectives.
9. Budget Management
   • Develop and manage the marketing budget.
   • Ensure maximum ROI on all marketing initiatives and campaigns.
10. Reporting
    • Evaluate and report on the performance of all marketing initiatives and campaigns.
    • Provide actionable insights and recommendations for continuous improvement.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a focus on brand management, lead generation, and digital marketing.
• Proven track record in developing and executing successful marketing campaigns.
• Excellent communication, project management, and analytical skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, social media management tools).

• Strong understanding of the nonprofit sector is a plus.
• Experience supporting enterprise sales teams is a plus.

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• Competitive salary and benefits package.
• Flexible vacation time and work hours. 
• Opportunity to make a meaningful impact in the nonprofit sector.
• Collaborative and innovative work environment.
• Professional development and growth opportunities.

Location: Remote (Los Angeles preferred)

Job Type: Full-Time

Salary Range: $110-$130k

How to Apply: Interested candidates are invited to submit their resume and a cover letter outlining their relevant experience and why they are a great fit for this role to jobs@instil.io.

Instil is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.